RBS Group is an international banking and financial services company. From its headquarters in Edinburgh, the Group serves over 30 million customers in the United Kingdom, Europe, the Middle East, the Americas and Asia.
Our design team created a graduate campaign built around unique, vibrant illustrations and focused firmly on the impact RBS graduates will have on this global bank. A wide range of marketing means the campaign can speak to a broad audience – from school leavers to students to university graduates.
I stepped in to produce three regional websites carrying this bold brand through to target key global markets. Separate mobiles sites were also created to give an intuitive and memorable user experience.
Off the back of this came a Facebook app called CareerKickstart. This frictionless sharing app offered helpful and impartial advice to students, graduates and everything in between. It also afforded us the chance to flex the bank’s early careers brand.
This campaign picked up an award: Best Graduate Recruitment Website, TARGETjobs National Graduate Recruitment Awards