This is the TV section of ABC, it offers a responsive TV Guide and the chance to see new shows coming up.
I came into this project mid-way through. The back end had been built but the front end needed some work. It had performance issues due to so much data being loaded, on mobile it was completely unuseable. The design also needed some refining.
I addressed the performance issues buy giving a simple now and next view on mobile rather than load the full guide. The original research informed me users were most interested in finding out what is on now and next. I also developed the location settings which uses akamai to auto detect your state and deliver correct TV Guide.
I stripped back and simplified the design using minimal colour variations to make this complex site seem clearer.